Cream-Nut name declared “weird;” peanut butter declared “best.”24 Nov
The blog “The Gastronomical Jess” has a post titled “The best peanut butter has the worst name.” The blogger, Jess, writes about Cream-Nut:
I cannot decide if the weird name is just sheer hippie oblivion or a genius marketing strategy because I will admit, the reason I picked this up to begin with was because of the weird name.
Although we’ve owned the Cream-Nut brand since the 1920’s (here is a picture from the ‘teens), I don’t know where the name came from. One clue that I’ve found is this post card, dated 1922:
On the left side of the postcard is a sign for “Cream-Nut Bread.” I’ve also seen ads from that era, including one from an old Grand Rapids paper, advertising Cream-Nut Bread made locally. I wonder if the name was licensed (or “borrowed”) from a bread brand?
As long as we taste the best, I’m OK with having the worst name.
