Peanut Butter * Roasted Nuts * Chocolates * Established 1910
We were all sad to see Gourmet Magazine cease publication this year. They did a nice piece on Cream Nut Natural Peanut Butter for their web site. Their “sister” publication seems to have taken an interest in us — Cream Nut is one of the items in Bon Appetit’s January giveaway.
The Sacrebleu!! blog at JHill Design makes kind comments about Cream-Nut Peanut Butter Clusters and Cream-Nut Peanut Butter, which we appreciate. Check it out, and their cool design store while you’re there. The city posters are great.
The blog “The Gastronomical Jess” has a post titled “The best peanut butter has the worst name.” The blogger, Jess, writes about Cream-Nut:
I cannot decide if the weird name is just sheer hippie oblivion or a genius marketing strategy because I will admit, the reason I picked this up to begin with was because of the weird name.
Although we’ve owned the Cream-Nut brand since the 1920’s (here is a picture from the ‘teens), I don’t know where the name came from. One clue that I’ve found is this post card, dated 1922:
On the left side of the postcard is a sign for “Cream-Nut Bread.” I’ve also seen ads from that era, including one from an old Grand Rapids paper, advertising Cream-Nut Bread made locally. I wonder if the name was licensed (or “borrowed”) from a bread brand?
As long as we taste the best, I’m OK with having the worst name.
Jeff Koeze blogs on the growing consumer confusion over what their peanut butter labels mean.
George Washington Carver was a remarkable person. I would love to get to Philadelphia to see the exhibit put on at the Academy of Natural Sciences. But I’ll be there in spirit. Their gift shop placed an order for our peanut butter to sell with the show.
Jeff Koeze is posting (slowly, be patient) a series of photos of old packaging of Koeze products from our collection. Here is the first photo of a Cream Nut Peanut Butter tin made by the Bel Car Mo Nut Butter Company, which Albertus Koeze bought in the 1920’s.
Our new high efficiency flouescent warehouse lights — each with an individual motion sensor — are lighting up the warehouse as we head into our busy season. Although the upfront expense is substantial, we expect a quick (and risk-free) 12 to 24 month payback in reduced electrical consumption.
Work has begun on the installation of new high efficiency fluorescent lighting throughout our facility. These lights are much more efficient than our existing lighting, and they will be turned on and off by motion sensing switches. We are hopeful that they will have paid for themselves in a couple of years through reduced energy consumption.
Times are tough, expecially here in Michigan, but we continue to invest in the future — and that future, we hope and believe, will be ever better for our planet.
–Jeff Koeze
Koeze Company was founded in 1910 by my great-grandfather, Sibbele Koeze, as a wholesale grocer selling produce, butter, and eggs to small stores around Grand Rapids, Michigan. His son, Albertus Koeze, took over the business about 1918. In 1925 Albertus purchased a local peanut butter company, and from then until today peanut butter and roasted nuts have been part of Koeze’s. My father and mother, A. Scott and Ruth Koeze, began making confections in the 1980’s. My mother retired in the early ’90’s, my father in the late ’90’s, and since then I (Jeff Koeze) have worked to continue our traditions of great products and great service.
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